In honor of Men’s Health Month, we wanted to announce a new ART of Infertility affiliated project! We are thrilled to receive funding and support to investigate how men rely upon and use social media when experiencing infertility. This is a project that was co-designed by our social media undergraduate intern, Kristen Mahan. Kristen will be a senior this year at the University of Wisconsin-Oshkosh majoring in digital marketing. Back in the Fall of 2018, Kristen enrolled in a class taught by Maria where she expressed interest in working more as an intern with the ART of Infertility. We are thrilled to have Kristen on our team and helping us understand how we can better support men with infertility.
All of this means, we need your help! We want to know what guys want and need from social media when experiencing infertility. Much of the content out on the web is created by and for women. While this is great and starts the conversation, we need to #flipthescript and think about the other half that need support too.
Read more about the project, follow @sperm_stories on Instagram and Facebook. Message us or email at email@example.com and participate at the end of June in a short survey that helps us understand the content that guys want. Below are a few Q&As to contextualize the project further.
Q: Why focus on men, infertility, and social media?
Infertility is an issue that affects both women and men but is generally stigmatized as only women’s issue. Nonetheless, it is estimated that one-third of infertility cases are the result of male reproductive issues, one-third a result of female reproductive issues, and one-third either a combination of both sexes or unexplained (“How Common Is Male Infertility”, 2016). Yet, despite men representing a significant population of the infertility community, resources have been stagnant and research has found men with infertility lacking support networks and educational resources (Petok, 2015; Gannon, Glover & Abel, 2004). Such lack of targeted support and resources has led to an increase in a sense of stigma, isolation, depression, and stress in men experiencing infertility (Hanna & Gough, 2016).
This proposed study aims to intervene in the stigmatization of male infertility by creating and testing a social media campaign directed at infertile men during the month of June, which is nationally recognized as Men’s Health Month. Rationale for a social media campaign is rooted in a 2010 study that found media campaigns can greatly produce positive changes and prevent negative changes in health-related behaviors (Wakefield, Loken & Hornik, 2010). Their study advocates for additional research around health media campaigns to test the effectiveness of individualized, targeted campaigns. Given the proposed effectiveness of health media campaigns, particularly for stigmatized demographics, this study seeks to better understand the educational resources and support offered to men experiencing infertility.
Q: How do I participate?
Participation is easy and completely voluntary! If you do participate, you are eligible to receive a $10 Amazon gift card. To participate, please contact us at firstname.lastname@example.org because we need you to sign a consent form. A consent form is needed because this is a project affiliated with a university. This means we will be talking and sharing our findings with other colleagues and infertility researchers. You can participate using a pseudonym or “fake name”, and we can talk more about how you may like to participate via email or a phone call. You must “sign up” to participate by July 10, 2018.
Q: Why is the ART of Infertility running this study?
The ART of Infertility does many things beyond hosting art exhibitions. Much of our mission is to learn from the stories and people we meet through our work hosting infertility art exhibitions and breaking the silence around infertility. To do this then, we work with universities to run research projects. This project is an opportunity for us to better reach men struggling to build their families. This means we welcome straight men, gay men, and single men to participate. Help us understand the content and community you need in online/social media spaces.
Also, as a study funded through an undergraduate research grant, your participation will help mentor Kristen, our intern, looking to run social media health campaigns once she graduates in 2019. This is a joint effort that seeks to benefit everyone involved!
Q: So when do I start?
Now! Really, posts and content have already been made “live” on both our Facebook and Instagram pages. While this research project technically lasts throughout the month of June, we will be continuing to populate and keep this account alive. We are committed to learning from our participants and building a community that talks and features male perspectives of family building. Help us continue the conversation by following these accounts today!